AR/VR use cases to transform the Retail & eCommerce industry in 2021 & beyond

AR/VR use cases to transform the Retail & eCommerce industry in 2021 & beyond

Retail and e-commerce are popular and fast-growing industries that utilize the complete benefits of Augmented and Virtual Reality in the market. A report from Statistica states that Augmented Reality (AR) in Retail will be equal to $80 billion by the next year it seems!

The possible and best outcomes of this technology are here to help businesses with offering real-time experience to an intuitive virtual world that allows customers to experience a completely different world which they require!

In particular, the present situation such as the COVID crisis has made this sector leverage digital technologies to sustain their existing customers and bring in new customers. In this blog, we have discussed the real-time use cases of Augmented and Virtual Reality that are changing the Retail and E-commerce industry. 

AR/VR Use cases in the industry:

  • Virtual Product trials

AR/VR provides customers with the complete ability to shop for the products from a given retail store at their comfort location without visiting in-person. This enhances customers to try different products and also choose the best one of their choice as per their needs.

Let’s consider a real-time scenario here. Ladies can make use of this opportunity to try out different products such as makeup and other cosmetic items, dresses, etc by uploading their image and choosing the product to check if it suits them perfectly. It can be lipstick, eyeshadow, foundation, etc.

On the other hand, with the benefits of VR in the e-commerce industry, retailers can also grab, analyze, and store the entire information about the customers easily to provide future recommendations and enhance customer satisfaction as well.

Read Also: The Digital Revolution of the new world: AR & VR

  • AR-based store experience 

Augmented and Virtual Reality can allow customers to be more confident about their product purchases. Thus, it can help out the retailers in offering rich information about the products to the customers through a digital experience similar to an in-person purchase.

In the present situation like a pandemic crisis, retailers will find this effective and profitable strategy were stepping out for the customers is fully eliminated with also profitability. 

For instance, AR-based apps for furniture stores can offer a pleasant and intuitive online experience to their customers. By considering the benefits of AR in the Retail industry, we have implemented real-time solutions for businesses that are mutually beneficial for owners as well as the customers. 

  • Virtual Showrooms

VR in the retail industry can provide retailers with a platform to create a replica of their physical showroom or their store easily. This virtual setup can be leveraged by the customers where they can experience an interactive virtual environment of buying products. 

This will help customers to buy the products through their smartphones within seconds. Added, they can also design and update virtual shopping spaces with the latest customers trends and product preferences.

Read Also: AR in the Automotive Industry

  • Creating product tutorials 

Augmented and Virtual Reality based applications can provide a step-by-step and easy-to-use guide with inbuilt features for customers. They can assist retailers to get rid of any potential risks associated with the product to the customers and thereby eliminating the product buying time seamlessly. 

  • AR-based games for shoppers engagement in-store

Retailers can come up with AR-based games in their stores to attract more customers. They can build a fully-featured and tailor-made application from an AR development company to explore the benefits and reward customers to get exclusive offers, coupons, discounts, etc by winning their AR-based game.

  • Augmented photoshoots for model diversity 

AR-based applications can help retailers to upload various pictures and information about their products and make use of analytics to determine the model sizes required for product advertisement with its numerous benefits of AR in the e-commerce industry. 

Retailers can pick models and overlay clothes on them to analyze different sizes and designs. AR-based applications can also help them to determine various poses and backgrounds in order to decide the ethnicity and various body types.

  • Virtual reality product design 

The most popular Nike’s Makers studio integrates Augmented Reality, object tracking, Artificial Intelligence, the Internet of Things, and other major technologies with digital signage and video calls to print customized patterns on sneakers it seems!

Customers can get the benefit of their fully finished product within an hour. This is how Augmented and Virtual Reality is contributing drastically to product design. It also helps retailers to audit the virtual models before designing the actual product. 

Read Also: Future of Virtual Reality: How VR will transform the Education sector?

Added to this, it assists to generate virtual simulations of the product and allows customers to experience the product and its characteristics before buying them. This can increase customer satisfaction as well as customer loyalty. 

Real-time AR/VR implementation scenarios:

  • Lowe’s, one of the best North American giants of home enhancement goods, employs an HTC Vive and a unique controller known as “Holodroom Test Drive” which allows one to wear a VR headset and learn to work with the tools in a secured virtual space. 
  • Ikea has an Ikea place ARkit app that offers a 3D virtualization of the requested furniture at a particular location be it a home or office. Customers can find the right fit with their preferences among the furniture items.
  • Dulux paint expert’s Augmented Reality application allows people to try out various possible paint colours over their walls. The application has unique features of visualization to use it for agreements on final paintwork with their customers.

Major benefits of using AR/VR applications in the Retail and e-commerce industry:

  • Increased Brand Awareness 

AR and VR applications help in enhancing the brand awareness of a company to their new customers. The mobile application built with feature-packed Augmented and Virtual Reality provides a unique experience to their customers. Added, AR for retailer marketing offers leverage by providing an intuitive way of interaction creating a channel for instant feedback. 

Read Also: Augmented Reality (AR) Trends: The Past, Present & Future Predictions For 2021

  • Eliminates the language barrier and enhances communication 

As the world is surrounded by a plethora of languages, users from different cultures or ethnicities will find trouble buying at places that involve verbal communication by considering the fact of sales. Thus, by leveraging Augmented and Virtual Reality applications which offer Google Translations, users can use the integrated foreign languages to start buying. 

  • Improved Return of Investment 

These couple of modern technologies are here to keep adjusting the dynamics of the market. Hence, e-commerce or m-commerce retailers who leverage AR/VR based applications will attain greater profits compared to those who haven’t utilized them. Thus, integrating technology into the business has become a mandatory thing today!

  • Intuitive Shopping Experience 

Be it an offline or online shopping experience, retailers should always provide a fully-featured unique and fruitful buying experience to their users so that they can retain them and also bring new customers to their stores.

AR/VR apps are assisting retailers to retain a huge set of customers with exclusive in-store digital experience such as quick returns, Virtual try, etc.

To Close:

Augmented and Virtual Reality are already here and are prevalent across various industries to make a difference in the lives of consumers and retailers altogether. Although, other popular technologies such as 5G connectivity is almost in place, where we have seen a great improvement and more refined use cases within the upcoming years as well.
If you are looking to implement Augmented or Virtual Reality for your business, we as a featured VR Development Company can help you in making them true at an affordable budget! You can get in touch with us to know more about this.

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